Myndology History
The Myndology Company was born in mom and dad's garage. Literally.
I came back to my hometown in Wisconsin after living and teaching English in Japan for a few years. While I was in Japan, I noticed that my students used ring bound flashcards. Eventually, I found myself becoming addicted to the ring bound cards as I tried to learn Japanese. How on earth did I ever use those standard flashcards — without a ring to hold them together? They never stay in order and always get mixed up.
Back in the US I forgot all about those ring bound cards...until one day. My friend was studying for law school and had a huge shoebox full of study-cards. Almost in slow motion, I saw her cat jump on the bed, knock the box over and spill the cards all over the floor. Total disaster. That's when I remembered the ring bound cards from Japan.
So I decided to start my own business. At first, the company was called Mindbinders, and we began selling our ring bound study-cards at UW-Madison. I think the bookstore was a little nervous the product wouldn't sell, but they were a huge hit.
One by one, new outlets were added, and we slowly but steadily built up our company. 2005 was an important year, as we partnered with two companies that have proven to be great moves. We attained the rights to distribute and sell a very cool line of notebooks from Belgium called Atoma. In addition we partnered with a world-class design firm, Duffy & Partners. They are behind the big changes, the new look and the new name — MYNDOLOGY.
Our goal is to make stationery that helps you create, study and do whatever it is you want to do. And we believe in making the products look cool too. Hopefully we've achieved that. Myndology. The tagline "good thinking" says it all. Cleverly simple solutions to making the best stationery products in the world.
